With Elaine's impressive background and know-how in connecting East and West, she is able to strategize on any market...Her Asian focus makes her unique in her field, and through design thinking and a human-centric approach, she creates her landmark Innovation methodology to guide businesses of all kinds to thrive.
Chief Innovation Catalyst
Lane Crawford Joyce Group
This book is an outstanding resource for doing product development in a market filled with as much nuance as North America and Europe combined. This is a detailed primer on how to develop products in the world’s most misunderstood and critical market.
Global Associate Partner
It really changed our perspective about what it means by “customer-centric” and how we can get a real insight on customer experience. We improved our process to deliver products based on this way of innovation.”
Amy Jun Liang
Visual China Group, China
Elaine understands both Eastern and Western cultures and can address with expertise ways for the business mind to succeed in China. This is an excellent read and will provide a guide for anyone interested in succeeding in Chinese innovation for the foreseeable future.
Innovation Design Strategist
IDSA Past President, Chairman
Fellow ex-Motorola Senior Director of Innovation Design
Elaine's deep and broad understanding of China and her expertise in working with designers, engineers, product managers and user researchers gives her an unparalleled perspective on how to successfully develop products for the world’s most dynamic market.
PhD. Anthropologist and journalist;
author of Consumption in China: How China’s New Ideology Is Shaping the Nation