Course 2:
Build Your UX Portfolio
(LIVE Online Course in English)
WHEN
• Feb 10-Apr 28, 2023 (12 Fridays)
• 5-7pm PST / 8-10pm EST
WHO
• Above 2 years UX related working experience
• Or finished Course 1
HOW
• Live online course via Zoom
• Language in English
What You Will Get
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Get mentored from beginning to end on UX process.
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Work with other interdisciplinary team members to build a solid employer-hire-ready portfolio piece.
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Explore use of cutting-edge technologies (Blockchain, AR/VR, NFT, crypto) through themed projects.
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Unlimited Q&A on portfolio building during the course period.
Course Details
Module 1: How to Advance Your UX Career with User Research?
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Why is User Research important to design strategy?
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What is the difference between User Research and Market Research?
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How to make User Research happen in your company?
Module 3: How to Conduct User Research Properly?
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How to ask the right questions to users?
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How do I know if I am doing User Research right?
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Whom do you need on your team for User Research?
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During the interviews, cultural dos and don’ts
Key methods:
Remote Interviews, Ethnographic Research, Shadowing, Intercept Interviews etc.
Module 5: How to Turn User Research Insights into Design Strategy?
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How to define the right problem with How Might We statements?
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How to translate User Research insights into product requirements?
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How to bring ideas to execution?
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How to map out your competitors and stand out from competitions?
Key methods:
Competitive Analysis, How Might We, Importance & Difficulty Matrix etc.
Module 2: How to Find the Right Users?
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How to adapt research methods to local cultures e.g. HK, China, Canada, U.S.
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How to design a research plan and who needs to be involved?
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How to properly define and recruit the right users?
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How to convince users to participate in interviews?
Key methods:
User Recruitment, Interviewing Guides, Research Preparation etc.
Module 4: How to Analyse User Research Insights?
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How to analyze the User Research results with Affinity Diagrams?
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How to synthesize the User Research results with the team?
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How to come up with the right set of Personas?
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How to map out the User/Customer Journey?
Key methods:
Affinity Diagram, Persona, User/Customer Journey etc.
Module 6: How to Translate User Research Insights into Actionable Designs?
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How to translate insights into design decisions?
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How to sort out and analyze the ideas?
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How to translate the insights into a project plan?
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How to prioritize insights into an actionable plan?
Key methods:
Product Planning, Visualise the Vote, Design Critique etc.
Master UX from UX Master
