Are you ready for the next trillion dollar market in China?
Discover how China is fundamentally different
Learn a 7 Step innovation methodology suitable for the China Market
Strategize, research, and define innovative products and services for the China market
About the Author
Elaine Ann is the Founder and Director of Kaizor Innovation, a strategic innovation consultancy that helps companies strategize, research, and define innovative products and services for the China market.
Born and raised in Hong Kong, Elaine lived in the U.S.A. for 12 years in the 90s and back to Asia for business for 17 years. As such, she has had one foot in the East and the other in the West, being bilingual and bi-cultural, giving her a unique and in-depth understanding of both markets.
Elaine has worked for companies such as Razorfish, Philips Design, Henry Dreyfuss in New York, Silicon Valley and San Francisco in the 90s and designed the ‘user experience’ of some of the very early Internet and technology businesses. She now consults and trains corporates and start-ups on how to innovate for the China market.
Talks & Interviews
With Elaine's impressive background and know-how in connecting East and West, she is able to strategize on any market...Her Asian focus makes her unique in her field, and through design thinking and a human-centric approach, she creates her landmark Innovation methodology to guide businesses of all kinds to thrive.
Chief Innovation Catalyst
Lane Crawford Joyce Group
This book is an outstanding resource for doing product development in a market filled with as much nuance as North America and Europe combined. This is a detailed primer on how to develop products in the world’s most misunderstood and critical market.
Global Associate Partner
It really changed our perspective about what it means by “customer-centric” and how we can get a real insight on customer experience. We improved our process to deliver products based on this way of innovation.”
Amy Jun Liang
Visual China Group, China
Elaine understands both Eastern and Western cultures and can address with expertise ways for the business mind to succeed in China. This is an excellent read and will provide a guide for anyone interested in succeeding in Chinese innovation for the foreseeable future.
Innovation Design Strategist
IDSA Past President, Chairman
Fellow ex-Motorola Senior Director of Innovation Design
Elaine's deep and broad understanding of China and her expertise in working with designers, engineers, product managers and user researchers gives her an unparalleled perspective on how to successfully develop products for the world’s most dynamic market.
PhD. Anthropologist and journalist;
author of Consumption in China: How China’s New Ideology Is Shaping the Nation