Here are reviews from others:
“......This is not your typical "1 billion Cokes" observation on the potential of the Chinese market. This is a detailed primer on how to develop products in the world's most misunderstood and critical market."
Robert Murray -
Global Associate Partner, IBM iX
"......As we see value shift to the East, it is not business as usual for Western companies that want to differentiate in this market. In her book, Xperience Innovation™...... This is an excellent read and will provide a guide for anyone interested in succeeding in Chinese innovation for the foreseeable future."
- Bruce Claxton
Innovation Design Strategist,
IDSA Past President, Chairman
"......The book is well thought out. It includes appropriately placed titbits of cultural information—‘Do’s and Don’ts’, ‘China Tips’, etc.—all of which give added insights as to why the East and the West are so different. These insights make one more mindful of the important issues when evolving an innovative process that must work within a given social and business cultural context......"
- Gordon Bruce
Gordon Bruce Design LLC
Product Design Chairman of Innovation
Design Lab of Samsung (1995–99)