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About the Author
Elaine Ann is the Founder and Director of Kaizor Innovation, a strategic innovation consultancy that helps companies strategize, research, and define innovative products and services for the China market.
Born and raised in Hong Kong, Elaine lived in the U.S.A. for 12 years in the 90s and back to Asia for business for 17 years. As such, she has had one foot in the East and the other in the West, being bilingual and bi-cultural, giving her a unique and in-depth understanding of both markets.
Elaine has worked for companies such as Razorfish, Philips Design, Henry Dreyfuss in New York, Silicon Valley and San Francisco in the 90s and designed the ‘user experience’ of some of the very early Internet and technology businesses. She now consults and trains corporates and start-ups on how to innovate for the China market.